Nov 1–15
Build anticipation
Grow your early-access list before the offers go live.
Black Friday Kit for DTC brands
Your Black Friday ads, ready to launch by Nov 13
Statics, UGC-style videos and a sale landing page for every phase of your sale, from early access to the last Cyber Week push. Built in 14 days by the team behind Brumate’s 6.2× launch campaign ROAS.
- From $1,997
- Unlimited revisions
- You own every file
- Revenue generated for ecommerce brands
- $28M+
- Revenue generated for ecommerce brands
- Brands
- 100+
- Brands
Your Black Friday launch map
- Oct 30 last day to book
- Nov 13 your ads live
- Nov 27 Black Friday
Nov 27–29
Black Friday
Sample ad from our work: QVC
Brands we’ve made ads for
Why your ads need to be ready by Nov 13
- Meta takes about a week to learn who to show a new ad to.
- Every day in November, ads cost more to run.
- Oct 30Book
- 14 days of production
- Nov 13Kit ready
- 2 weeks to settle
Live on Nov 25? Still learning on Black Friday, at the year’s highest prices.
- Nov 27Black Friday
One kit for every moment of your sale
From our work: Nuordic Nov 16–26
Early access
Your past customers and subscribers get first pick.
From our work: QVC · bareMinerals Nov 27–29
Black Friday
Your main offer, front and centre, with fresh creative.
From our work: QVC Nov 30
Cyber Monday
A new angle or a new bundle, not the same ad again.
From our work: Cases By Source Dec 1–3
Last chance
A clear reason to buy before the sale ends.
From our work: Bronoir
The Black Friday Kit
From
$1,997
Every file, the copy and a launch map, ready for your team to upload.
- Unlimited revisionsUntil delivery, within the direction we agree on day 3
- You own every fileYour final creative and source files are included
- 15
Static ads
3 for each phase, in 4:5 and 9:16
- 6
Video ads
2 UGC-style concepts with 3 hooks each, in 9:16 and 4:5
- 2
Carousels
A bundle carousel and a gift guide
- 5
Phase end cards
Swap onto any video so one ad runs all season
- 1
Sale landing page
Mobile-first, with a countdown and phase banners
Ad copy
Primary text and 3 headlines for every concept
Launch map
What runs in each phase, with a suggested budget split
Research and direction
We study your reviews, ad comments, competitors and past ads before anything is made
Results from brands we’ve made ads for
- 6.2×
Launch campaign ROAS
- 4.8×
Meta video campaign ROAS
- 55%
CPA drop in 14 days
- 3.2×
ROAS in 60 days
- Yolanda$50K
Revenue in first 30 days
Brumate
Video ads for Brumate’s insulated drinkware, built to drive impulse purchases and brand recognition across Meta and TikTok.
- Launch campaign ROAS
- 6.2×
- Launch campaign ROAS
- New customer sign-ups
- +53%
- New customer sign-ups
- Organic TikTok impressions
- 3.8M
- Organic TikTok impressions
Solios
Video ads highlighting premium craftsmanship and sustainability for fashion-conscious buyers.
- Meta video campaign ROAS
- 4.8×
- Meta video campaign ROAS
- Click-through rate
- +55%
- Click-through rate
- Organic views across Meta and TikTok
- 2.1M
- Organic views across Meta and TikTok
“We used to coordinate the media buyer, designer and landing-page person ourselves. Playback brought that work together. When something needed improving, they could follow it from the ad through to the page and organise the changes. There’s much less back-and-forth on our side now.”
Ads we’ve made
Including sale and promo creative for retail launches.
9:41
QVCSponsored
QVC
Sale ad
How it works
- 1Call
Book a call.
20 minutes. We check your offer, dates and ad account, and confirm your slot.
- 2Days 1–3
Research and direction.
We study your reviews, comments, competitors and past ads, then agree the angles with you.
- 3Day 7
Drop 1.
Teaser, early access and Black Friday statics, your first video concept, and your landing page draft.
- 4Day 14
Drop 2.
Cyber Monday and last-chance ads, your second video concept, carousels, end cards and the finished landing page.
Who it’s for
A good fit
- A DTC brand in the US, Canada, UK or Australia selling a physical product
- Already spending $2K+ a month on Meta, or planning $5K+ across Black Friday
- On Shopify, WooCommerce or another major store platform
Not a fit
- Health, supplement, GLP-1 and telehealth brands: ask us about our New Year kit instead
- Brands not yet running paid ads
- Service or lead-gen businesses
Frequently asked questions
That’s fine. Book the slot now; we need the final offer by day 3, and we can help you choose on the call.
Book your Black Friday slot
A 20-minute call. We’ll check your offer and ad account and tell you which week we can fit you in.
6 slots left before Oct 30.